PKR urged to harness AI for political strategy, says Penang delegate


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JOHOR BARU: PKR should continue embracing modern technology, particularly artificial intelligence (AI), to enhance its political strategy, according to Pulau Pinang delegate Lee Boon Heng (pic).

He noted that technology has been pivotal in the party’s development, including during the early days of the reformasi movement in 1998.

"The reformasi movement started with massive demonstrations at Masjid Negara and Dataran Merdeka, amplified by online protests as the internet became a key tool for transformation.

"In the 2008 political tsunami during the 12th General Election, the rise of social media and websites was instrumental in Pakatan Rakyat’s success in denying the then government a two-thirds majority," he said during the PKR National Congress here.

Lee suggested that the party should also reflect on its shortcomings in recent elections, particularly its failure to effectively utilise platforms such as TikTok.

He commended PKR for being the first political party in Malaysia to introduce online voting, which was used in both the 2022 and 2025 internal elections.

"However, we still have a long way to go. I hope the party will explore the use of AI at the grassroots level and in election preparations.

"With AI’s ability to analyse data and gauge ground sentiment, we can make more informed decisions. Regular AI training should also be provided to our election machinery," he added.

 

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