Digitally savvy kind of marketing

Creating an atmosphere: The company still requires its sizeable staff to turn up at the office to create a conducive and productive working environment.

NINE years ago, Justin Teow started a home-based business offering services to budding local entrepreneurs looking to go online.

The e-commerce industry was still in its infancy and there were already many who were eager to tap into this market despite the insufficient infrastructure and ecosystem then.

But little did he and his partners, Paul Tan and Shawn Wong, know that the many issues they encountered while devising solutions for online businesses then would prove to be a valuable experience when the trio decided to venture into a dedicated Internet-based business of their own.