APU empowers future innovators with tech, creativity and global exposure to thrive in Malaysia’s growing digital economy.
THE digital economy is driving global transformation by reshaping industries, redefining work and creating opportunities for those with the right skills.
Preparing for the future job market is essential, as artificial intelligence (AI), big data, cloud computing and the Internet of Things (IoT) revolutionise how we work and create.
Malaysia is advancing into Phase Two of its Malaysia Digital Economy Blueprint (MyDIGITAL), having surpassed its initial RM70bil digital investment target within a year.
The country achieved US$16.9bil (RM74.8bil) in approved digital investments, driven by global tech giants such as Amazon Web Services (AWS), Google and Microsoft.
Driving tech-forward education
Digital technology education is now vital for navigating today’s digital whirlwind and Asia Pacific University of Technology and Innovation (APU) is leading the charge with industry-focused programmes to meet the demands of the digital era.
“As one of Malaysia’s Premier Digital Tech Institutions, APU is closely aligned with national priorities, offering a curriculum that reflects the demands of today’s tech ecosystem,” explained APU’s academic development and strategy deputy vice-chancellor Prof Dr Murali Raman.
In today’s fast-evolving digital economy, Sijil Pelajaran Malaysia (SPM) graduates need more than just a qualification — they need future-ready skills and resilient career paths.
The university provides a solid foundation aligned with Malaysia’s national goals, including MyDIGITAL and the Fourth Industrial Revolution (4IR) Policy.
Using SPM, ‘O’ Level or equivalent qualifications, students can progress to a wide range of internationally recognised degrees at APU in Malaysia via the APU Foundation Programme.
Filling the digital skills gap
APU’s information technology (IT) programmes prepare students for high-demand sectors such as cyber security, AI, cloud engineering, IoT, data analytics and digital forensics.
Underscoring this need, Prime Minister Datuk Seri Anwar Ibrahim has emphasised the urgent demand for cyber security experts to safeguard the nation’s digital infrastructure.
Malaysia’s digital content sector, which employs over 10,000 professionals across more than 300 studios, contributes significantly to the country’s gross domestic product.
APU is well-positioned to meet the growing demand in this field with its courses in Virtual Reality/Augmented Reality (VR/AR), Interactive Media, Game Development, Animation and Visual Effects, supported by initiatives from the Malaysia Digital Economy Corporation (MDEC).
Building global talent with integrated digital tech skills
Globally, there is a rapidly growing demand for professionals across all subject domains who also possess strong digital technology skills.
In this regard, APU’s Accounting and Finance programmes — including Forensic Accounting, AccTech and Investment Analytics — integrate financial knowledge with digital proficiency.
Its specialised programmes in Business Management, Business Analytics, E-Business, Digital Leadership and Digital Marketing nurture talent to drive technology and innovation in both small and medium-sized enterprises and global corporations.
As the tourism and aviation sectors recover, students at APU are prepared for global careers through programmes in Tourism Management, Hospitality Innovation and Aviation Management.
Socially conscious, tech-savvy graduates
In a world shaped by misinformation and global shifts, APU’s Media and Communication Studies and International Relations programmes produce critical thinkers for roles in media, diplomacy and non-profit sectors.
The Cyber Security Talent Zone (CSTZ) is one of the most advanced state-of-the-art facilities at APU.
With a growing global focus on mental health, APU’s Psychology programme combines human insight with tech through specialisations like Cyberpsychology.
The intersection of digital tech and psychology is driving the demand for practitioners with a keen understanding of how technology can serve as a key enabler for their work.
To support national infrastructure, energy and automation needs, APU offers top-tier programmes in Electrical and Electronic, Mechatronic, Mechanical, Computer and Petroleum Engineering.
As urban and smart city development accelerates, APU’s Industrial Design and Architecture programmes train students to create sustainable, culturally aware spaces – again integrating technology as a key enabler.
APU’s purpose-built campus with an ultra-modern design is strategically located at MRANTI Park Malaysia in Kuala Lumpur.
Ready for the world
Having the right knowledge and skills leads to better career opportunities, higher earnings and greater confidence.
“Future-proofing one’s career is no longer optional — it is essential,” said Prof Murali.
He added, “Resilient knowledge and capabilities will remain vital and sought after in the years ahead.”
According to the Higher Education Ministry’s Graduate Tracer Study and the Malaysia Digital Economy Corporation (MDEC) Fresh Graduate Salary Survey 2024, APU graduates are 100% employable and are among the highest-paid fresh graduates in Malaysia – a clear reflection of APU’s commitment to developing globally competent professionals.
At the same time, through its partnership with De Montfort University (DMU), UK, students receive dual awards — separate degree certificates and transcripts from both APU and DMU – enhancing their global employability.
To learn more about APU and its programmes, visit https://www.apu.edu.my/.
