Furniture sold online, with a twist

Lim: Based on the trajectory of top direct-to-consumer brands in the United States, we want to adopt a similar concept and be the first-mover in South-East Asia.

THESE days, everything is going online. Products and services are being sold on large digital platforms or via individually created social media postings.

Some of these ventures, whether big or small, will succeed. But others could fade away due to intense competition or the lack of having a unique offering.