Tomei Group launches GoldNow: A groundbreaking digital platform for gold accumulation


From left: Tomei Group marketing head Lam Kok Wah, Tomei Digital chief executive officer Chia Geh Yang, Tomei Group managing director Datuk Ng Yih Pyng, transformation office head Ng Yi Jia, financial control Tan Syn Wooi

Tomei Consolidated Berhad (Tomei) proudly announces the launch of GoldNow, an innovative, Shariah-compliant mobile application that transforms the way individuals buy, accumulate and store gold.

GoldNow allows users to begin their journey with as little as 0.1g, making gold purchase more accessible, therefore lowering the barriers to entry.

This strategic move enables Tomei to tap into a new market segment; individuals who may not have previously considered gold due to the perception of entry costs, driving new customer acquisition and broadening participation in holding gold.

GoldNow is designed to create a seamless ecosystem between digital and physical experiences. Customers can transparently track their gold holdings via the app and redeem their gold in-store, while store visitors are encouraged to adopt GoldNow, especially those who have yet to make their first purchase with Tomei.

This dual pathway strengthens customer engagement, ensuring that both digital and retail channels complement each other and foster long-term customer loyalty.

The launch also showcases Tomei’s innovative expertise in end-to-end gold management. From digital accumulation to redemption and secure storage, Tomei now offers customers a complete ecosystem.

With GoldNow, Tomei’s safe deposit box services (My Jewel Box) gain a new avenue of traffic, as customers who redeem their gold can conveniently store it with Tomei, ensuring peace of mind and security.

With over 50 years of expertise in the gold and jewellery industry, Tomei continues to driveinnovation while retaining its tradition and renowned quality. GoldNow represents the next chapter in Tomei’s trusted legacy, offering a secure, user-friendly and future-ready platform for gold accumulation.

GoldNow is now available for download on both the Google Play Store and Apple App Store.

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Tomei , GoldNow , StarPicks , Digital Advertorial

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