How streaming is boosting esports

French YouTuber and streamer Squeezie looks on during the ‘Zevent’, the marathon of video games for charity with 54 hours of live gaming with 50 streamers in Montpellier on September 20, 2019. In 2023, streamed esports content reached 2.76 billion hours viewed, according to a report from GameSquare and Stream Hatchet. — AFP

Whether on specialist platforms like Twitch or on other popular social networks such as TikTok, video games are enthralling audiences.

So much so that esports viewing has jumped by 75% since 2020, in terms of hours watched, according to one report. And behind this success lies the power of streaming.