Gen Z and Millennials spend more on streaming than older generations

According to Tubi's latest report, 58% of viewers would rather watch ads while streaming and get an extra coffee every month than pay full price for an ad-free service. — AFP Relaxnews

While older generations spend an average of US$45 (RM215) a month on streaming services, Gen Z and Millennials spend over US$10 (RM47) more. Nevertheless, more than half of these younger users believe they spend too much on streaming services.

Although prices are on the rise, all generations continue to pay for streaming services, but younger people are looking for alternatives to reduce their spending.