JD.com billionaire’s viral stunt reignites China’s food-delivery feud


Food delivery men ride electric motorcycles along an alley in Beijing on June 3, 2025. China’s food delivery industry has been in an effective duopoly after brutal price wars forced out many smaller players almost a decade ago. — AFP

One unusually warm evening in April, Richard Liu revved his scooter through Beijing’s traffic-snarled streets alongside other delivery workers, and then personally handed food orders to surprised customers.

Later that night, over spicy hotpot and ice-cold beer, the JD.com Inc founder welcomed a pair of riders from two rival delivery firms to his company. 

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