Three in ten US households cancel streaming subscriptions to save money

Despite cracking down on password sharing, Netflix has seen its subscriber numbers rise. — AFP Relaxnews

In the US, the average annual churn rate for video streaming services is 47%. Among the most common reasons given for canceling a subscription is the cost.

Such is the case for nearly three in ten households who cut their spending by canceling subscriptions to Netflix, Disney+, Prime Video and other platforms.