As US households look to cut spending, streaming subscriptions could take a hit

According to Morning Consult, Americans could seek to reduce their spending on streaming services. — AFP Relaxnews

Saving money has become a priority for some families. And to minimise expenses, Americans aren’t hesitating to cut back on entertainment-related outgoings, with video streaming services now being viewed as a target for future savings, according to Morning Consult research.

Inflation may be falling, but it's still a concern for households, and consumers are increasingly cautious about spending on entertainment. Recent research by Morning Consult, conducted among 2,203 US adults from March 2 to 4, 2024, reveals that while one-off entertainment purchases, such as movie tickets and books, were the first to be cut, recurring subscriptions, such as those to video streaming services, could be next in line.