When it comes to screen time, US kids prefer YouTube to Netflix

In the US, two-to-11-year-olds watch more YouTube than Netflix. — AFP

WHEN it comes to watching their favourite cartoons, American children aged two to 11 are more likely to turn to YouTube than to Netflix. This trend is reportedly prompting streaming platforms to reduce their investment in content for kids.

Could there be trouble ahead for Netflix? According to figures from Nielsen, reported by the Wall Street Journal, its audience share among United States children aged two to 11 has fallen over the past two years, from 25% in 2021 to 21% in September 2023.