For several years, viewers have been watching less live TV and increasingly turning to streaming services like Netflix. In response to this trend, several media groups around the world are launching new streaming platforms, some of which are available free of charge. Traditional television is seeking to reinvent itself, particularly in the sports sector, which is becoming a new field of exploration for SVOD services.
In the USA, as in Europe, TV networks are betting on streaming. While in France, the Salto platform, which brought together shows from the TF1, France Télévisions and M6 channels, ended service at the beginning of 2023, TF1 launched its own free streaming platform with TF1+ on January 8.