To save money, Americans are considering ad-supported streaming offers

Around two-thirds of Americans would accept ads on streaming platforms if the subscription price were reduced. — AFP Relaxnews

Americans are willing to accept ads on their streaming platforms. Especially if it can help them save money. According to one study, two out of three Americans would opt for a subscription to an ad-supported streaming platform if it saved them up to five dollars a month.

In the US, more and more viewers are turning to ad-supported offerings from streaming platforms at lower prices. According to a survey carried out in December 2023 by Hub Entertainment Research,* almost two out of three Americans (64%) would opt for the ad-supported option if it saved them between four and five dollars a month.