Apple, Paramount discuss bundling their streaming services - WSJ


FILE PHOTO: Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. REUTERS/Gonzalo Fuentes/File Photo/File Photo

(Reuters) -Apple and Paramount Global have discussed bundling their streaming services at a discount, the Wall Street Journal reported on Friday.

The companies have talked about rolling out a combined Paramount+ and Apple TV+ offering that would cost less than subscribing to both services separately, the report said, citing people familiar with the discussions.

Shares of media company Paramount rose 1.2% to $14.58 in premarket trading.

A pairing between the two rival streaming giants could likely help attract cost-conscious customers who have been grappling with higher costs for everything from food to electronics.

Verizon is also planning to offer the ad-supported versions of Netflix and Warner Bros Discovery's Max streaming services for about $10 a month combined instead of about $17, a source familiar with the matter told Reuters last month.

Grocery delivery app Instacart said earlier this week that it had partnered with NBCUniversal's Peacock to provide the streaming service at no extra cost to all of its paying U.S. subscribers.

The talks between Apple and Paramount are in early stages, and it is unclear what shape the bundle could take, the WSJ report said.

Paramount declined to comment, while Apple did not immediately respond to a Reuters request for comment.

(Reporting by Chavi Mehta and Samrhitha Arunasalam in Bengaluru; Editing by Pooja Desai and Devika Syamnath)

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

   

Next In Tech News

Google says its AI image-generator would sometimes ‘overcompensate’ for diversity
Authorities troll LockBit boss on his commandeered Darkweb site
Meta’s Mark Zuckerberg seeks out of lawsuits blaming him for Instagram addiction
Canadian federal police says they were targeted by cyberattack
Intuitive Machines shares descend fast after the CEO says the moon lander is on its side
This week’s cellphone outage makes it clear: In the United States, landlines are languishing
EIA to temporarily suspend bitcoin miner survey after lawsuit -court document
Bezos, Nvidia join OpenAI in funding humanoid robot startup, Bloomberg reports
Julius Baer suffered IT crash last week
Nvidia hits $2 trillion valuation as AI frenzy grips Wall Street

Others Also Read