Nearly half of Generation Z and Millennials in the US and Canada watch video game streams every week. YouTube and TikTok stand out as the platforms of choice, even surpassing Twitch, the historic giant of game streaming.
According to data from YPulse, a striking trend is emerging in video game streaming habits among the younger generations. Whether they stream videos in order to follow eSports competitions or simply enjoy other players’ gameplay, almost 50% of Generation Z and Millennials engage in this activity on a regular basis.
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