Wooing more Chinese tourists through social media

Chinese tourists Yoyo Chil Tun (right) and Chang Hua Chuen from Shandong, China taking a wefie at the entrance of Petaling Street in Kuala Lumpur. — AZLINA ABDULLAH/The Star

PETALING JAYA: Plans are in the works to attract more tourists from China by using popular Chinese social media platforms like Xiaohongshu (RedNote), WeChat, Weibo and Douyin.

This includes partnerships with online influencers to target younger, tech-savvy Chinese visitors, said Tourism Malaysia.