MELAKA: The National Unity Ministry has announced plans to launch the Rukun Negara Loyalty Campaign through various social media platforms starting this year, says its minister Datuk Aaron Ago Dagang.
He stated that the campaign, which is based on the fifth principle of Rukun Negara, namely Courtesy and Morality, is considered crucial as these elements appear to be increasingly eroding among social media users at the moment.
"As we will be celebrating the 55th anniversary of Rukun Negara this year, I am proposing to launch the Rukun Negara Loyalty Campaign in Melaka.
"I am confident that this can be implemented well, as one of Melaka's signature programmes is the Rukun Negara Speech Competition," he said.
He made these remarks to reporters after officiating at the Kick-Off Ceremony for the 2025 Unity Week Celebration at the Melaka International Trade Centre (MITC) in Ayer Keroh on Friday (April 4) night.
Also present were Deputy Minister Senator K. Saraswathy, state health, human resources and unity committee chairman Datuk Ngwe Hee Sem, National Unity Ministry secretary-general Datuk Ruji Ubi, and Melaka State Secretary Datuk Azhar Arshad.
He noted that currently, his ministry has several physical programmes aimed at promoting unity within the community, such as the Rukun Negara Club in primary schools and the Rukun Negara Secretariat at the public university level.
Therefore, he said, the National Unity Ministry will focus on social media in its efforts to foster unity and harmony among the diverse communities in the country. – Bernama
