KOREAN K-pop idol Nayeon of Twice is the face of Vivaia’s Spring 2026 “Feel the Comfort” campaign, marking the brand’s first-ever celebrity brand partnership.
Set against the dynamic New York City, Nayeon, whose real name is Im Na-yeon, brings her confident stage presence and refined personal style to the streets, moving effortlessly through a modern urban backdrop with understated confidence.
In the campaign, Nayeon wears Vivaia’s new satin Jogger Sneakerinas and the timeless Margot Mary Janes. Their silhouettes balance softness with structure and femininity with function.
Lightweight craftsmanship and cushioned insoles support every step as she moves through the city, redefining how women’s flats can merge contemporary design with everyday wearability.
Each frame captures a sense of movement and authenticity, transforming simple moments into expressions of self-assured style.
When asked about what comfort means to her, Nayeon puts it simply: “When I am being my true self.”
The campaign film
Set in Manhattan, New York City, the “Feel The Comfort” campaign film follows Nayeon as she gets ready and moves through the rhythm of the city.
Featuring Vivaia Sneakerina Music Box, the collection invites wearers to customise their shoes and express their individuality.
As she explores the city in Vivaia’s signature flats, “Feel the Comfort” becomes more than just a tagline. It’s about being confident in yourself at every moment.
Vivaia Spring 2026 collection
> Jogger Sneakerinas (Retail price: US$159): The viral satin Sneakerina, now reimagined with a supportive bubble outsole for longer walks. Crafted from eco-friendly satin fabric, Carol features a triple-layer sole and foldable design. Customise it with Vivaia’s signature shoe charms and interchangeable laces to express your individuality. Best of all, it’s machine-washable for easy care.
> Margot Mary Jane (Retail price: US$149): Vivaia’s most iconic square-toe flats, now co-created with French artist Lea Morichon. Showcasing her hand-drawn florals beneath a sheer mesh overlay, the design blends delicate artistry with everyday wear. Crafted with a lightweight, breathable mesh upper and Vivaia’s signature comfort insole.
> Hybrid Mary Janes (Retail price: US$149): Designed from breathable mesh, they deliver soft, flexible steps and all-day comfort across seasons. A supportive bubble sole adds a touch of retro flair while enhancing everyday movement. Light, versatile and playful, it also comes with complementary charms to personalise your style.
> Margot Mary Jane 3.0 (Retail price: US$139): Crafted with a sculpted square toe and expanded toe room, it maintains a sleek silhouette. It features triple-layer forefoot cushioning with responsive ethylene-vinyl acetate (EVA) support and three-times the arch support for all-day comfort.
Vivaia Spring 2026 collection is available at Vivaia.com and select retail stores.
