Maggi has unveiled a new reality show as part of its Program Mentor Wanita Cukup Berani Maggi campaign that promotes learning and women empowerment.
The six-episode Resipi Berani Maggi begins on July 14.
The show features eight contestants (or “mentees”) going through a series of culinary and business entrepreneurial challenges set by three Maggi mentors.
One of the main goals of the campaign is to inspire more women to step outside their comfort zone and try something new.
The grand winner of Resipi Berani Maggi will receive a seed capital of RM8,000, and an eight-week mentorship programme with Anne Idris, who is Young Entrepreneur Icon 2019 and owner of a bakery.
The second and third-placed winners will take home a seed capital of RM5,000 each.
Nestle (M) Bhd chief executive officer Juan Aranols, speaking at the virtual launch of Resipi Berani Maggi, said the show would be engaging, fun and inspiring.
“I am sure you will love it.
“It is very inspiring to see women competing in a positive way, and who feel motivated to create opportunities for their families,” he said.
Aranols explained that the programme was also part of the company’s vision to support gender balance.
A higher percentage of women are holding senior management posts in the company, he noted, saying it was important to create opportunities for women to be successful in their lives.
“It will be absolutely fantastic. Enjoy the journey, the transformation,” said Nestle (M) Bhd Maggi business executive officer Geetha Balakrishna.
“We encourage women to try something new, be it in the kitchen or in life,” she added.
Some 1,000 women participated in the “Bengkel Online Wanita Cukup Berani Maggi” online workshops, conducted in partnership with Google’s Women’s Will programme last year.
Eight mentees were selected as finalists for the reality series based on resilience, courage and the determination to succeed in their fledgling home-based food businesses, especially in today’s new reality.
The eight finalists featured in the TV series are home-based food business owners, namely Aza Syima Abdullah, Bibiaminani A. Ghani, Haslina Mohd Idris, Mazzaton Miza Wahab, Nur Azreen Masera Albakri, Nur Hidayah Jeffri, Roslina Mohd Isa, and Siti Aishah Abd Razak.
The three Maggi mentors are Anne, food enthusiast and brand ambassador of Maggi CukupRasa Datin Paduka Eina Azman as well as director, producer, actress and restaurant owner Sheila Rusly.
At the launch, Eina said the contestants have to create their own identity for the food they cook, and be confident in their food presentations.
“Irrespective of age, it is not too late to try something new. We have to challenge ourselves to realise our ambition,” she said.
Meanwhile, Sheila said she would look out for women who would be able to show diligence in changing their livelihood.
“Do not give up when you fail in your first attempt. Have faith in your capabilities,” she encouraged.
Anne, whose role would be to groom the mentees on business management, noted that some of the contestants were a little shy in conversing with their mentors.
“Hard work and resilience are key, as nobody can be successful without persistent effort,” she said.
For more information on the reality series and upcoming workshop registrations, visit www.maggi.my/ms/aktiviti-maggi/maggi-cukup-rasa/.