Inflation-battered US shoppers turn to apps for savings

A rapidly growing cohort of US consumers are turning to apps and web browser extensions that help them compare prices, find coupons and maximise loyalty rewards from retailers and brands. — AP

Annie Taylor was about to drop US$100 on a new pair of Steve Madden boots at the mall. Then she remembered to scan the barcode using the Price.com app and found the same pair online for about US$30 less.

“Price finds all these websites I never even heard of and makes it easy to find deals,” said Taylor, a 31-year-old personal assistant who lives in Los Angeles and has been using the app since a friend recommended it. “I got US$100 boots for US$67, so I was pretty happy.”