Could chatbots be the key to creating customer loyalty in the e-commerce sphere?

The online shopping experience must be optimised to build consumer loyalty, reveals a study conducted in the UK and the US. — AFP Relaxnews

The health crisis has completely changed the buying habits of consumers around the world, forcing brands to improve the customer experience online. However, buyers are not yet fully satisfied with the services offered in the digital marketplace.

A new study suggests that chatbots could be a decisive factor when it comes to building loyalty among online shoppers, who currently expect much more from these robotic conversational agents.