Could chatbots be the key to creating customer loyalty in the e-commerce sphere?


The online shopping experience must be optimised to build consumer loyalty, reveals a study conducted in the UK and the US. — AFP Relaxnews

The health crisis has completely changed the buying habits of consumers around the world, forcing brands to improve the customer experience online. However, buyers are not yet fully satisfied with the services offered in the digital marketplace.

A new study suggests that chatbots could be a decisive factor when it comes to building loyalty among online shoppers, who currently expect much more from these robotic conversational agents.

Subscribe to The Star Yearly Premium Plan for 30% off

Cancel anytime. Ad-free. Full access to Web and App.

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.39/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read


All Headlines:

Want to listen to full audio?

Unlock unlimited access to enjoy personalise features on the TheStar.com.my

Already a subscriber? Log In