Facebook’s Instagram adds shopping via images, virtual try-on


When users click on the images they see on Instagram, Facebook will direct them to similar-looking products for sale. — Photo by Georgia de Lotz on Unsplash

Facebook Inc’s Instagram is adding new shopping tools, like letting people search for products using an image, as it expands e-commerce offerings across its family of apps.

When users click on the images they see on Instagram, Facebook will direct them to similar-looking products for sale. A user could click on a floral dress on the social media network and find similar outfits being sold in Instagram Shops, which are the stores the app hosts from third-party businesses, according to a company spokesperson. The test will begin later this year in the US.

In the future, Instagram plans to enable users to take a photo from their phone to start a visual search, similar to technology already offered by Pinterest Inc, Google and Snap Inc.

“A lot of shopping discovery begins with visual discovery, right, so you see something that you think is awesome,” Facebook chief executive officer Mark Zuckerberg explained at a live event Tuesday. “Maybe you want to see other products that are like that, or you want to figure out how to get that product. And this is the type of problem that AI can really help out with.”

Instagram will also make it easier for some companies to offer augmented reality-powered try-on, so people can see how products such as makeup and shoes look on their actual bodies and faces – a behaviour that competitor Snapchat brought more mainstream during the Covid-19 pandemic.

The option will be open to companies that already use ModiFace or PerfectCorp technology to offer such experiences elsewhere on the internet. Facebook said it’s testing the capability in Instagram Shops and in Facebook ads with a handful of brands, and plans to expand access later this summer.

Facebook has prioritised making e-commerce tools to ensure that the small businesses that had to shut down their brick-and-mortar shops during the pandemic build a habit of selling their goods online, especially on Facebook properties.

Increasingly, major retailers are setting up digital stores, creating virtual try-on shopping experiences or using augmented-reality advertising to reach younger consumers on apps like Facebook, Pinterest, ByteDance Ltd’s TikTok and Snap.

The company also announced it was adding virtual shops to WhatsApp and Facebook Marketplace. – Bloomberg

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 46
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights
   

Next In Tech News

Covid-19 vaccines: Here's how to spot misinformation on social media and fight it
FBI warns sextortionists targeting children as young as seven, adults of all ages
‘Devious Licks,’ the latest trend troubling TikTok, has been banned from platform
Opinion: Facebook is too secretive. Its oversight board should change that
Social media's love of rare plants has created a black market boom
Facebook says WSJ allegations are 'mischaracterizations,' confer 'false motives'
India antitrust probe finds Google abused Android dominance, report shows
Chinese version of TikTok limits use of app by those under 14
What to expect before buying an eScooter
Work together or fail: 'Operation: Tango' is a game built for two

Stories You'll Enjoy


Vouchers