Finding products, comparing prices and browsing reviews: Until now, you'd have done most of this in a search engine like Google. But that era appears to be ending thanks to AI, research shows. — Photo: Christin Klose/dpa
COPENHAGEN: Three in four people who use AI are turning to the likes of ChatGPT, Gemini and Copilot to get advice and recommendations on shopping and travel instead of using the previous online method of search engines like Google, new research shows.
AI-supported online shopping is done at least occasionally by 76% of AI users, with 17% doing so most or even all of the time, according to a study conducted by the market research institute Norstat on behalf of Verdane, a leading European investment company.
