EU’s Google ad tech probe strikes at heart of business model

The EU launched a wide-ranging antitrust probe against Google on June 22, 2021 over concerns that it is forcing out rivals in the highly profitable online advertising market. — AFP

Google faces a sweeping European Union probe into its advertising technology, a move that strikes at the heart of the tech giant’s business model.

The European Commission said on June 22 its new confrontation with the Alphabet Inc unit will focus on concerns the company may be illegally favouring its own online display advertising technologies, squeezing out rivals.