Google gets EU antitrust probe into ad tech services

The investigation will also check if Google unfairly blocks rivals’ access to user data and scrutinise privacy changes that will phase out some cookies and data access for advertisers. — Bloomberg

Google faces a sweeping European Union probe into its advertising technology, barely two years after regulators shut down nearly a decade of investigations.

The European Commission said its case would assess whether the search giant breaches competition rules by favouring its own online display advertising technologies over rivals, according to a statement on June 22.