The investigation will also check if Google unfairly blocks rivals’ access to user data and scrutinise privacy changes that will phase out some cookies and data access for advertisers. — Bloomberg
Google faces a sweeping European Union probe into its advertising technology, barely two years after regulators shut down nearly a decade of investigations.
The European Commission said its case would assess whether the search giant breaches competition rules by favouring its own online display advertising technologies over rivals, according to a statement on June 22.
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