Brands set to shine at upcoming Putra Brand Awards
PETALING JAYA: This month, a number of the nation's best marketers and brand managers will descend on the annual Putra Brand Awards and Putra Aria Brand Awards (Paba) to celebrate the field's most outstanding brand-building efforts.
No wolf plush toy by Christmas, French supermarket says
A French supermarket group astounded by how viral its Christmas ad featuring a cartoon wolf has become said Dec 15 it regrettably would not be able to sell soft toys of the lupine character any time soon.
Vietnam's advertising industry shifts towards quality over quantity
HO CHI MINH CITY: In the evolving landscape of advertising, the focus is shifting towards quality over quantity, emphasising the significance of storytelling, emotional connections and respecting users' time to ensure campaign success in a competitive and attention-deficient environment, industry insiders say.
South Korea to require advertisers to label AI-generated ads
South Korea will require advertisers to label their ads made with artificial intelligence technologies from next year as it seeks to curb a surge of deceptive promotions featuring fabricated experts or deep-faked celebrities endorsing food or pharmaceutical products on social media.
PR firm bags four wins at Public Relations Global Network awards
PETALING JAYA: Malaysian public relations (PR) and strategic communications agency Perspective Strategies did the country proud by earning gold and silver honours at the Public Relations Global Network (PRGN) 2025 Best Practice Awards.
MAA charts fresh leadership path
PETALING JAYA: The Malaysia Advertisers Association (MAA) is writing its next chapter as it continues its mission of strengthening the role of advertisers within an evolving national business landscape.
Putra Brand Awards to honour best in branding
PETALING JAYA: Anticipation is building in the realm of branding and advertising as marketers and brand managers across the country await results for this year's Putra Brand Awards (PBA) and Putra Aria Brand Awards (Paba).
Building a firmer foundation for advertising
PETALING JAYA: In a rapidly evolving advertising landscape where consumers are increasingly discerning, adapting to survive is no longer enough for agencies that seek long-term growth and success.
WPP plunges after new CEO starts with a profit warning
LONDON: WPP is warning on profit after a downturn at its flagship media buying agency, sent its shares to a 27-year low and laying bare the task facing new boss Cindy Rose to turn around the advertising group.
Grab crowned Brand of the Year at Effies 2025
KUALA LUMPUR: The recent 17th annual Malaysian Effie Awards, which honours the year's best and brightest in marketing effectiveness, saw Grab named "Brand of the Year" for the fifth consecutive year.
