Festival of Marketing Asia 2026 to drive industry excellence
PETALING JAYA: The inaugural Festival of Marketing Asia, to be held in Kuala Lumpur this year, is set to draw top brand marketers from across Asia-Pacific, cementing the city's position as a regional hub for marketing leadership and innovation.
MAA, WFA back Festival of Marketing Asia 2026
The Malaysia Advertisers Association (MAA), with the support of the World Federation of Advertisers (WFA), is backing the inaugural Festival of Marketing Asia, recognising the event as an important platform for advancing marketing excellence, leadership and innovation across the region.
Invictus Blue wins Digital Agency of the Year at digital marketing awards
KUALA LUMPUR: Invictus Blue was named Digital Agency of the Year at the d Awards 2026, organised by the Malaysian Digital Association (MDA).
Building brand resilience
PETALING JAYA: Brands need to remain strategically active in building brand equity, reframing value, and adapting their cohort planning and measurement practices, particularly in times of heightened consumer price sensitivity.
Entries are now open for the 2026 Effie Awards
PETALING JAYA: The 2026 Effie Awards Malaysia has officially opened its call for entries, with updated categories and a fresh theme, "Intelligence, Ideas, Impact".
4As sounds alarm on unfair payment terms
PETALING JAYA: Advertising agencies are facing increasing financial pressure as a result of unfair, lengthy payment terms imposed by advertisers.
Global media leaders call for renewal of trust
PETALING JAYA: Technology is changing how news is produced and consumed, but one message that stood out at the World Journalists Conference 2026 in Seoul, South Korea, was that "journalism matters".
Omnicom Media tops latest Recma industry rankings
PETALING JAYA: Omnicom Media has been named the top network in Malaysia and Asia Pacific by Recma's latest Network Diagnostics report.
Marketing leaders convene at CMO Assembly
PETALING JAYA: While advancements in artificial intelligence (AI) and new developments in marketing technology (martech) and advertising technology (adtech) have taken up much of the conversation within the marketing landscape, traditional media channels still have a crucial and evolving role to play today.
Google to require verification for financial ads in Malaysia from April 14, 2026
KUALA LUMPUR: Google has introduced the financial services verification (FSV), its new certification requirements for financial services advertisers targeting Malaysia, to further protect Malaysians against financial scams.
