Setting the bar for content creators
PETALING JAYA: The rapidly growing influence of the content creator industry, now well beyond that of conventional marketing, necessitates clearer standards to ensure responsible practice, says the Communications and Multimedia Content Forum of Malaysia (CMCF).
Effie fest a masterclass in marketing strategy
PETALING JAYA: Following a surge in high-calibre campaign submissions for the upcoming Effie Awards Malaysia 2026, the Association of Accredited Advertising Agents Malaysia (4As) will host the Effie Festival Malaysia Conference 2026, a half-day summit curated to be a masterclass in modern marketing strategy.
Invictus Blue leads media specialist industry, named agency of the year
Invictus Blue Group has been named "Agency of the Year" as well as "Growth Agency of the Year" at the 2026 Media Specialists Awards (MSA), consolidating its position as one of Malaysia and South-East Asia's most recognised and progressive media companies.
Digital marketing in a new travel age
PETALING JAYA: The travel landscape is undergoing a transformative shift, driven by the rise of generative artificial intelligence (AI), tightening privacy standards, and rapidly evolving consumer behaviours.
Putra Brand Colloquium takes centre stage
PETALING JAYA: The eagerly awaited Putra Brand Colloquium, a leading marketing summit gathering the industry's top leaders and Putra Brand Award winners, is returning for its third edition this month.
GO Communications celebrates landmark win at industry awards
KUALA LUMPUR: As the excitement intensified leading up to the Fifa World Cup finals, another kind of anticipation was unfolding closer to home in the ballroom of the Le Meridien in Petaling Jaya.
Festival of Marketing Asia 2026 to drive industry excellence
PETALING JAYA: The inaugural Festival of Marketing Asia, to be held in Kuala Lumpur this year, is set to draw top brand marketers from across Asia-Pacific, cementing the city's position as a regional hub for marketing leadership and innovation.
MAA, WFA back Festival of Marketing Asia 2026
The Malaysia Advertisers Association (MAA), with the support of the World Federation of Advertisers (WFA), is backing the inaugural Festival of Marketing Asia, recognising the event as an important platform for advancing marketing excellence, leadership and innovation across the region.
Invictus Blue wins Digital Agency of the Year at digital marketing awards
KUALA LUMPUR: Invictus Blue was named Digital Agency of the Year at the d Awards 2026, organised by the Malaysian Digital Association (MDA).
Building brand resilience
PETALING JAYA: Brands need to remain strategically active in building brand equity, reframing value, and adapting their cohort planning and measurement practices, particularly in times of heightened consumer price sensitivity.
