PETALING JAYA: The Malaysia Advertisers Association (MAA), with the support of the World Federation of Advertisers (WFA), is backing the inaugural Festival of Marketing Asia, recognising the event as an important platform for advancing marketing excellence, leadership and innovation across the region.
Taking place on Sept 3, 2026 at Parkroyal Collection Kuala Lumpur, Festival of Marketing Asia will bring together more than 300 mid to senior-level business-to-business (B2B) and business-to-customer (B2C) marketers for a full day of strategic content, real-world case studies and peer-to-peer learning.
Organised by Haymarket Media Asia, publisher of Campaign Asia, the festival builds on the success of the United Kingdom’s renowned Festival of Marketing while introducing an Asia-focused programme designed around the opportunities and challenges facing marketers across the region.
“Unlike traditional conferences, Festival of Marketing Asia is built around practical, case study-led content, ensuring that every session delivers actionable insights and measurable takeaways from the marketers and brands shaping the future of the industry.
“Delegates will gain perspectives on brand building, customer experience, artificial intelligence, digital transformation, creativity and business growth through keynote presentations, specialist B2B and B2C tracks, and an invitation-only chief marketing officer boardroom.”
The programme features speakers from leading organisations, including Disney Cruise Line, PETRONAS Lubricants International, Agoda, BD, IFS Capital, iNova Pharmaceuticals, TabSquare, Income Insurance, Finmo, Plaza Premium Group, Volvo Cars, Uber Eats, Manulife, GoPro, Bank Simpanan Nasional, Kyriba, Acast, and many more.
“As marketing continues to evolve at an unprecedented pace, there has never been a greater need for marketers across the industry to come together to share ideas, challenge thinking and learn from one another,” said Atifa Silk, managing director of Haymarket Media Asia.
