PETALING JAYA: The eagerly awaited Putra Brand Colloquium, a leading marketing summit gathering the industry’s top leaders and Putra Brand Award winners, is returning for its third edition this month.
Taking place on Aug 19, 2026, at M World Hotel, Petaling Jaya, the Putra Brand Colloquium 2026 will bring together the marketing minds behind some of Malaysia’s most respected brands for a day of dialogue and programmes designed to deliver practical insights, real-world experience, and meaningful conversations.
The theme for this year’s summit, Brands that Endure: Building Lasting Value in a Fast-Changing World, reflects the increasingly crucial need for marketers to build brands that remain relevant in an era of relentless and rapid change.
Attendees can expect to gain insight into how successful brands have been able to stay resilient with clear purpose and consistent identity, especially in a world where consumers are bombarded with an endless stream of communication from brands.
Encompassing a variety of brand-building sessions and panel discussions, the one-day event will see top marketing heads from Astro
, CelcomDigi, Etika, F&N Malaysia, Heineken Malaysia, Honor Malaysia, Ipsos Malaysia, Maxis, Mondelez, RHB Bank, TNG Digital take the stage.
Among the speakers scheduled are Etika marketing vice-president Amy Gan, CelcomDigi head of brand and marketing services Chan May Ling, Astro chief sales and marketing officer Tai Kam Leong, Honor Malaysia deputy country director Ethan Chen, and Ipsos Malaysia director and country service line group leader Evelyn Tan.
These industry leaders will share critical knowledge and tried-and-tested strategies, equipping marketers with the know-how needed to grow a sustainable brand amid a consumer landscape characterised by constantly evolving technology and tastes.
The programme includes sessions focused around the core principles of long-term brand success, the responsibility of marketing leaders in defending brand value, building distinctive brand assets, transforming passive audiences into active “fandom” communities, establishing lasting brand loyalty, and measuring brand strength and equity.
The colloquium will feature key networking opportunities, allowing delegates the chance to connect with fellow marketers, exchange ideas, and strengthen industry relationships.
Marketing professionals seeking to learn how to maintain relevance in turbulent times, further sharpen their skills, brush up on the latest marketing strategies, explore new solutions to hit their organisation’s marketing objectives, or meet inspiring figures in the world of branding are encouraged to sign up for the summit.
Designed to help marketers better navigate the challenges of today’s market, the colloquium aims to empower attendees with the ability to cultivate loyalty, turn customers into advocates, balance consistency with innovation, and make emotional connections with consumers.
