Call for stronger enforcement against unethical practices in dental advertising

THE Malaysian Private Dental Practitioners’ Association (MPDPA) is increasingly concerned over the proliferation of unethical and misleading advertising practices within the dental profession, particularly through aggressive price promotions, questionable marketing tactics and the increasing involvement of third-party marketing agencies in soliciting patients on behalf of dental clinics.

Advertisements highlighting exceptionally low treatment fees may not adequately disclose additional charges, limitations of treatment packages, material specifications or the full cost of completing a procedure.