FROM dashing K-pop idols to piping-hot pots of budae jjigae featured in popular K-dramas, Korean culture has captured the hearts of millions worldwide through its dynamic blend of tradition and hypermodernity.
Popular Korean brand bibigo is no stranger to bringing these flavours to Malaysian tables, offering an immersive K-culture experience for fans and foodies alike.
Backed by CJ Food’s 70-year legacy, bibigo has spent generations perfecting beloved Korean recipes, and its latest stir-fried ramyun collection is no exception – crafted with premium ingredients for that authentic taste.
Picture this: a rainy night, a bowl of noodles tossed in spicy tteokbokki sauce, and your favourite K-drama playing in the background. What’s not to love?
The stir-fried ramyun comes in five distinct flavours, each offering a unique taste adventure. The Spicy Tteokbokki flavour – a sweet-spicy combo, hits the spot with its bold gochujang while Cheese Tteokbokki offers a creamy richness for those who want to balance the heat for an indulgent comfort food.
A profile already popular among Malaysians, the Kimchi flavour is not a stranger in this line-up, providing that familiar fermented tang in every strand of noodle.
As for Korean fried chicken lovers, bibigo’s stir-fried ramyun also boasts K-Chicken flavour that is packed with savoury notes while the Smoky K-Chicken features a gentle smokiness and deep umami taste.
The noodles are also made to retain the taste in every bite, with close attention paid to temperature and cooking time, thereby offering ramyun fans a satisfyingly chewy experience.
There’s something for everyone
Apart from ramyun, bibigo also offers a variety of other Korean favourites. These include mandu – Korean dumplings filled with chicken, spicy chicken or beef bulgogi – and hoppang, fluffy steamed buns available in beef japchae or Korean spicy chicken fillings, often enjoyed during the colder months.
The flavourful and versatile nature of this beloved brand works well for any occasion. Whether a casual midnight snack or a meal shared with best friends over K-drama dates, bibigo continues to bring authentic Korean flavours through its products and immersive K-culture experiences.
Beyond just taste, bibigo’s offerings are aimed at inviting Malaysians to experiment with recipes, mix and match flavours, and add personal touches to every dish, creating a vibrant celebration of K-culture and a chance to share moments of joy with loved ones.
A star-studded collaboration
Taking its K-culture engagement even further, bibigo has partnered with Korean boy band Seventeen for an exciting campaign.
For a limited time from January to April, fans can purchase Seventeen-themed bibigo ramyun at major retailers such as Lotus’s, Aeon, selected Jaya Grocer outlets and Village Grocer nationwide.
Whether you’re a long-time K-drama fan eager to recreate meals from your favourite shows, or simply looking for a fuss-free, delicious dish, there’s something for everyone to enjoy.
Bring the taste of Korea to your home and discover bibigo’s offerings at major retailers today. Your next K-culture culinary adventure awaits.



