AS Malaysians prepare to welcome the joyous celebration of Hari Raya Aidilfitri, Watsons Malaysia sets the stage for a festive season filled with colour, creativity and heart through its latest Raya campaign, ‘Pentas Raya Glam’, running from Mar 3 to 30.
Designed to capture the true spirit of Raya, the campaign features exciting in-store and online promotions, exclusive giveaways and the much-anticipated Watsons Raya 2026 brand film, a vibrant expression of the brand’s fun, bold personality and its deep-rooted connection with Malaysian families.
“Every Raya, we strive to create meaningful stories that truly resonate with Malaysians,” said Watsons Malaysia managing director and AS Watson Group Health & Beauty Asia chief operating officer Caryn Loh.
“Through this year’s film and campaign, we hope to inspire everyone to embrace our differences, cherish family bonds, and share our blessings with those around us.”
This year’s brand film follows Kak Long’s family as they unexpectedly break their tradition of wearing matching outfits for Aidilfitri. The core message is that the true spirit of the season lies in embracing individual differences while maintaining strong family ties.
The film is brought to life by an ensemble cast featuring Watsons ambassador Ayda Jebat, alongside beloved Malaysian personalities Che Puan Sarimah Ibrahim, Fahrin Ahmad, Wani Kayrie, Sharifah Rose, Akhmal Nazri and Lyssa Jean.
Their chemistry, charm and vibrant performances add depth, humour and warmth to the story.
The Raya brand film is available for viewing on Watsons Malaysia’s official Facebook, YouTube and Instagram channels.
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Beyond festive celebrations and promotions, Watsons Malaysia continues to give back with purpose through its annual corporate social responsibility initiative, which aims to bring joy and hope to those in need.
Together with 535 local volunteers under the Baju Raya Project, Watsons Malaysia collected more than 17,000 pre-loved and new baju Raya from the public and distributed them, along with personal care products and essential items, to 32 welfare homes nationwide, ensuring more individuals can celebrate Aidilfitri with joy and renewed hope.
As part of this meaningful outreach, Watsons Malaysia also spent time with residents of Rumah Titian Kasih in Kuala Lumpur, contributing personal care essentials, daily necessities, additional Watsons products, basic health screenings, health education workshops and a special Buka Puasa session.
These efforts fostered unity, compassion and stronger community bonds ahead of Syawal.
Besides that, Watsons Malaysia is extending its commitment to the community by inviting Watsons Club members to be part of something more meaningful by donating their points on the Watsons App to Rumah Titian Kasih.
Members can easily convert their loyalty points into contributions that support those in need. More than just a rewards programme, this initiative reflects the company’s belief and reinforces the spirit of generosity and social good.
“We believe that everyone deserves the opportunity to live a better, healthier and happier life,” added Caryn Loh.
“Through both celebration and compassion, we remain committed to making a positive impact beyond retail.”
Raya essentials
As Malaysians prepare for Ramadan, stock up on festive essentials and the journey home for Hari Raya, Watsons Malaysia is making festive preparations more rewarding with a 60% discount on the second item for all customers.
Covering a wide range of cosmetics, personal care, skincare and health products, this promotion supports everyday needs throughout the fasting month and to be fully Raya-ready.
Exclusive gifts
To make every Raya journey even more special, members will also receive exclusive gifts with purchase such as Raya packets, tiffin boxes, foldable travel bags and more, perfect for gifting, travelling home or celebrating with loved ones.
Balik kampung perks
This Raya is all about rewarding members as they prepare to celebrate and balik kampung.
From now until April 14, Watsons Malaysia is giving away more than 1.2 million Watsons Club points every day.
Watsons Club members who spend a minimum of RM50 in-store or online using a VISA debit or credit card will be rewarded with exciting points, alongside exclusive deals and festive surprises throughout the campaign period.
Championing local brands
This month, in support of local entrepreneurs, Watsons Malaysia continues to amplify its ‘Sapot Lokal’ campaign by spotlighting a curated selection of M-Beauty brands, spanning cosmetics, skincare, hair care, body care and healthcare, available at all Watsons stores nationwide and online.
As part of its Sapot Lokal celebration, customers who spend on Malaysian brands will receive a free Bayu Somerset Raya Tote Bag, exclusively designed for Watsons and available only at Watsons stores and online, while stocks last.
Through this initiative, Watsons aim to give Malaysian brands greater visibility while offering its customers quality, homegrown innovations they can trust.
Making the festive season more exciting, shoppers can look forward to Watsons Malaysia’s exclusive festive collaborations, starting with the beautifully curated Naturals by Watsons x Bunga and Bintang Set Hadiah Raya, a thoughtfully designed collection of fourteen gift-set ranges catering to both body and hair care needs.
Adding to the excitement, customers can also discover the Machino x Watsons Limited Edition Hana Box viral bag collection, created especially for the festive season and perfect for gifting or matching with Raya OOTD this Raya.
With a wide selection of quality, affordable products, festive exclusives and meaningful initiatives, Watsons Malaysia continues to inspire Malaysians to ‘Look Good, Do Good, Feel Great’ and celebrate the festive in style.
Watsons Malaysia wishes all Muslims a joyous Selamat Hari Raya Aidilfitri, Maaf Zahir & Batin. May this festive season be filled with love, forgiveness and togetherness.
To find out more on how to turn your points into Raya blessings, visit http://www.watsons.com.my/points-donation.
Start creating exciting memories with your loved ones this Hari Raya and visit www.watsons.com.my or download the Watsons mobile app on the Apple Store Google Play Store and Huawei AppGallery.
