HBO and Cinemax channels now exclusive to Unifi TV


From left: Unifi brand and marketing vice president Andrew Pinto, Warner Bros. Discovery Asia-Pacific (APAC) regional streaming lead Jason Monteiro, Unifi chief business and consumer officer Anand Vijayan, Warner Bros. Discovery APAC strategy, partnership and insights head Shonali Bedi, Unifi content head Ho Hock Doong

WARNER Bros Discovery and Unifi TV jointly announced that Unifi TV has secured exclusive rights to four premium HBO channels in Malaysia - HBO, HBO Hits, HBO Family and Cinemax.

The agreement with Warner Bros Discovery makes Unifi TV the only platform in the country authorised to distribute these channels to households and hotels*. This reinforces Unifi TV’s position as an integrated entertainment and content solutions provider. 

The exclusive channels deal underscores Warner Bros Discovery and Unifi TV’s commitment to the market and long-term strategy, to differentiate through meaningful partnerships and quality storytelling that resonates with audiences nationwide. 

The HBO channels will be available exclusively through the Unifi TV’s Super Star Pack, Max Plus Pack and Max Pack which, for a limited time, start from as low as RM21 per month and include access to streaming platform HBO Max.

These curated packs offer customers flexible options and a premium entertainment ecosystem designed to meet evolving viewing preferences. 

To celebrate the exclusive rollout, Unifi is offering free access to all four HBO channels for all customers until April 4. This limited-time window allows households nationwide to experience HBO’s premium content lineup firsthand. 

In addition, hotel partners will be able to deliver the HBO and Cinemax channels to their guests through Unifi TV’s customisable content solution, elevating in-room entertainment offerings.

TM chief business and consumer officer Anand Vijayan said, “Unifi TV continues to invest in premium content to ensure our subscribers have access to the world’s most compelling entertainment. Securing exclusive rights to the HBO channel suite is a major milestone in this journey and a significant win for our customers.

“By strengthening our content offering and integrating it with our high-speed broadband, mobile, and smart home services, we are delivering a truly converged digital experience that is unmatched in Malaysia.”

Warner Bros Discovery Asia-Pacific (APAC) strategy, partnerships and insights head Shonali Bedi said, “This exclusive partnership with Unifi TV reflects our commitment to bringing world-class entertainment to audiences across several platforms.

“We know that there are many fans of our HBO channels in Malaysia, and through this renewed deal, linear audiences can continue to enjoy some of the world’s most popular content – including HBO Originals like A Knight of the Seven Kingdoms and the upcoming new season of House of the Dragon.”

The promotional offer for all Unifi TV packs is available until March 31. Customers who sign up within the offer period will lock in their current rate for as long as they remain subscribed.

Unifi TV Packs with the limited-time offer till March 31 include:

> Max Pack: Forty (40) channels including four (4) HBO channels and HBO Max app (Standard plan) + Unifi TV 2.0 app @ RM21/month

> Max Plus Pack: All channels including four (4) HBO channels and HBO Max app (Standard plan) +  five (5) other apps + Unifi TV 2.0 app @ RM52/month

> All-Star Pack: Sixteen (16) basic channels + HBO Max app (Standard plan) + two (2) English app + one (1) Asian app + Unifi TV 2.0 app @ RM88/month

> Super Star Pack: All channels including four (4) HBO channels and HBO Max app (Standard plan) + eight (8) other apps + Unifi TV 2.0 app @ RM111/month

Interested Non-TM customers can also sign up for these packs as a standalone subscription at this limited-time offer price until March 31.

*For hotel distribution, only HBO and Cinemax channels are available. 

Visit www.unifi.com.my/hbo for more information about Unifi packages and offerings.

 

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