AYAM Brand is expanding its Pulled Chicken range with three new flavours – Teriyaki Sauce, Spicy Korean Gochujang Sauce and Black Pepper.
The official launch of the range took place at the brand’s roadshow at Jaya Grocer Sunway Pyramid, which gave shoppers the opportunity to sample the products and explore different ways to enjoy pulled chicken in their everyday meals.
Each flavour offers a different taste experience. Teriyaki Sauce brings sweet and savoury teriyaki notes that pair well with rice, noodles, bread or as a sandwich filling, while Spicy Korean Gochujang caters to lovers of Korean flavours with an appetising touch of heat. Black Pepper, meanwhile, features pepper sourced from Sarawak, known for its bold and aromatic character, adding a robust peppery flavour to everyday dishes.
Created for consumers who are looking for food that is quick to prepare without compromising on taste, the product offers tender shredded chicken that can be used in a wide variety of dishes, limited only by the cook’s creativity.
It can be enjoyed in sandwiches, burgers, rice, noodles, salads and more – whether as a quick bite, a packed lunch or part of an everyday meal.
The introduction of the range also reflects the company’s continued commitment to offering products that are relevant to modern lifestyles.
With five variants now available – with Pulled Chicken Mayonnaise and Pulled Chicken Hot Chilli being staples already – the company hopes the product will become a go-to choice for Malaysians looking for meals that are easy, versatile and full of flavour.
Along with product sampling, shoppers can enjoy interactive activities and exclusive purchase rewards at the roadshow.
Customers who spend a minimum of RM20 at the event, including the purchase of one can of Ayam Brand Pulled Chicken, will receive a free exclusive Ayam Brand lunch bag.
For a spend of RM30 or more, shoppers will receive the lunch bag and be eligible to participate in the Stack Challenge for a chance to win exciting prizes.
Experience the Ayam Brand roadshow at Jaya Grocer Sunway Pyramid from Sept 1.
Ayam Brand Pulled Chicken is now available at Jaya Grocer and selected outlets nationwide.
For more information, visit www.ayambrand.com.my.
