AYAM BRAND continued its long-standing commitment to Malaysian communities through its Menang Lain Macam contest, a nationwide consumer campaign that was created as a gesture of appreciation for everyday households that had grown with the brand over generations.
The campaign, which ran from Sept 1 to Oct 3, 2025, was designed to celebrate the simple, everyday moments shared around home-cooked meals, while encouraging more Malaysians to enjoy nutritious, quality food as part of their daily lives.
The initiative reflected Ayam Brand’s belief in giving back to the communities that have supported the brand, while strengthening engagement and familiarity nationwide.
With total giveaways valued at over RM300,000, the campaign brought added excitement to everyday shopping and cooking experiences.
The highlight of the campaign was the presentation of the grand giveaway, a Proton e.Mas 7 valued at RM120,000, which was officially handed over during a prize-giving ceremony on Jan 19, 2026.
In addition, the campaign included seven travel packages valued at RM10,000 each, 10 cash giveaways of RM5,000, 360 weekly e-wallet credits worth RM50, and 20 petrol vouchers valued at RM200.
Through a consumer-centric and accessible approach, the campaign strengthened emotional connections with Malaysian families and reaffirmed Ayam Brand’s role as a familiar presence in kitchens and dining tables across Malaysia.
The well-received campaign, marked by overwhelming participation, reflected the strong bond between Ayam Brand and its loyal consumers, whose continued trust and support inspired the brand to innovate and grow.
“We are truly grateful for the amazing response from our consumers,” said Ayam Brand marketing director Teoh Wei Ling.
“Your participation and loyalty to Ayam Brand made this contest a meaningful and memorable experience.
“The campaign was created as a way of expressing appreciation to Malaysian households who continue to place their trust in the brand”, she added.
For more updates on upcoming campaigns and initiatives, consumers can follow Ayam Brand on its official social media platforms and website.
