The art of easy meals

Gochujang Chicken Bibimbap, a spicy Korean-inspired bowl that turns any weeknight dinner into something special, with the perfect balance of spicy, savoury and satisfying flavours in every bite.

KUALA LUMPUR: Ayam Brand is giving Pulled Chicken a bold new chapter in Malaysian kitchens, celebrating how familiar flavours and a little creativity can transform everyday meals into something worth talking about.

Long enjoyed as a quick fix for sandwiches and wraps, Ayam Brand Pulled Chicken is now stepping into a whole new role on the Malaysian dining table.

That is the spirit behind Makan Lain Macam, Ayam Brand’s celebration of the food culture, where Malaysians have always had a special way of turning the everyday into something a little more exciting.

Taste adventure

Ayam Brand Pulled Chicken is now available in five variants, including three exciting new additions: Teriyaki Sauce, Black Pepper and Spicy Korean Gochujang Sauce, joining the existing Mayonnaise and Hot Chilli flavours that Malaysians already know and love.

Each new flavour brings its own distinctive taste and recipe inspiration to the table, giving Malaysians three new reasons to reach for a can and cook something different.

Creative cooking

Pulled chicken has long been known as a convenient pairing with bread and wraps, but Ayam Brand is rethinking what it can be.

Through Makan Lain Macam, Ayam Brand is showing how this pantry staple can take centre stage in truly Malaysian meals, from rice bowls and tiffin lunches to pasta, salads and quick family dinners.

And the best part? Ayam Brand Pulled Chicken pairs beautifully with other Ayam Brand products too, think Baked Beans, Chickpeas and Mixed Bean Stew, proving that a great meal doesn't have to be complicated.

Looking for some Makan Lain Macam inspiration? Try these to get started:

• Teriyaki Pulled Chicken Donburi: A Japanese-inspired rice bowl that comes together in minutes, comforting, satisfying and surprisingly simple; 
• Black Pepper Chicken Stew: Bold, punchy and full of flavour, perfect over rice or paired with your favourite Ayam Brand pantry staples; 
• Gochujang Chicken Bibimbap: A spicy Korean-inspired bowl that turns a regular weeknight dinner into something a little more exciting. 

Made with tender pulled chicken, Ayam Brand Pulled Chicken is designed for wholesome meals with minimal effort or fuss.

It is a smart everyday choice whether you are a student, a busy parent, or just someone looking for a quick and satisfying meal after a long day.

Whatever the occasion calls for, there is always a mood for it and a flavour to match. Most importantly, just like all Ayam Brand products, it contains no added preservatives, with freshness and quality naturally preserved through the retort sterilisation process, keeping every can safe, shelf-stable and ready whenever you are. Just real, quality ingredients you can feel good about.

“With these new flavours, we want to spark that curiosity in the kitchen and show that a can of Pulled Chicken can do so much more than what you'd expect,” says Ayam Brand marketing director Teoh Wei Ling.

“Whatever mood you are in, whatever meal you are making, we hope Ayam Brand Pulled Chicken becomes the ingredient that makes it a little more carik menarik.”

Preparation Time: 10 min | Cook: 10 min | Serves: 2

Recipe Inspiration

Need some mealtime inspiration? Start with these recipes.

Recipe 1: Teriyaki Pulled Chicken Donburi

Ingredients

• 1 can of Ayam Brand Pulled Chicken Teriyaki (150g)
• 2 cups of cooked Japanese short-grain rice
• 1 cup of broccoli
• 1 onsen egg (slow-cooked eggs with silky whites and runny yolk)
• 1 stalk of spring onion, chopped
• Sesame seeds for garnish

Instructions

1. Heat water to 70°C (158°F). Gently place eggs in and maintain temperature for 40 minutes. Remove and set aside.
2. Boil broccoli briefly (two to three minutes) until bright green and tender. Drain and set aside.
3. Heat pulled chicken in a pan for one to two minutes until slightly caramelised. (Or serve straight from the can.)
4. Scoop warm rice into bowls. Top with teriyaki pulled chicken, broccoli and crack an onsen egg on top.
5. Sprinkle with spring onion and sesame seeds.

Recipe 2: Black Pepper Chicken Stew

Preparation Time: 10 min | Cook: 10 min | Serves: 2

Ingredients

• 1 can of Ayam Brand Pulled Chicken Black Pepper (150g)
• 1 can of Ayam Brand Mixed Bean Stew (425g)
• 1 stalk of spring onion, chopped
• 1 lime
• Salt and pepper to taste

Instructions

1. Pour the Mixed Bean Stew into a skillet or pan over medium heat. Stir and let it simmer for three to four minutes.
2. Add the Pulled Chicken Black Pepper into the pan. Mix well and cook for another three to four minutes until everything is heated through and the flavours blend.
3. Taste and adjust with salt and pepper if needed.
4. Top with chopped spring onion and squeeze fresh lime juice over the stew before serving for a zesty kick.
5. Enjoy straight from the pan with warm tortillas, shredded cheese and salsa on the side.

Recipe 3: Gochujang Chicken Bibimbap

Preparation Time: 15 min | Cook: 15 min | Serves: 2

Ingredients

• 1 can of Ayam Brand Pulled Chicken Spicy Korean Gochujang Sauce (150g)
• 2 cups of cooked short-grain rice
• 1 tbsp of sesame oil
• 1 carrot, cut into thin strips
• 1 cucumber, half cut into thin strips & half into thin slices
• 1 cup of bean sprouts
• 4–5 shiitake mushrooms, sliced
• 1 cup of spinach
• Sesame seeds for garnish

Instructions

1. Boil bean sprouts briefly (two minutes) and spinach (30 seconds) drain and toss with sesame oil and salt. Saute carrots (two minutes) and mushrooms with soy sauce (two minutes). Keep cucumber raw.
2. Heat pulled chicken in a pan for one to two minutes until slightly caramelised. (Or serve straight from the can.)
3. Brush bowl with sesame oil, add warm rice. (For crispy rice: use a stone pot on medium heat for three to five minutes until crackling.)
4. Arrange veggies in colourful sections around it. Sprinkle sesame seeds. Place chicken in the centre.
5. Mix everything together before eating. Serve with lettuce leaves and extra gochujang on the side.

Ready to discover your chicken mood? Pick up the new Ayam Brand Pulled Chicken flavours of Teriyaki Sauce, Black Pepper and Spicy Korean Gochujang Sauce at your nearest supermarket or shop online via Ayam Brand’s Official Stores on Shopee and Lazada.

For more recipes and updates, visit http://www.ayambrand.com.my/ or follow @ayambrandmy on Instagram and Ayam Brand Malaysia on Facebook.