SHAH ALAM: National songstress Datuk Seri Siti Nurhaliza Tarudin has been appointed as an Adjunct Professor at Universiti Teknologi MARA (UiTM) in recognition of her entrepreneurial contributions and success in building her own business empire.
UiTM Vice-Chancellor Professor Datuk Dr Shahrin Sahib @ Sahibuddin said the two-year appointment of Siti Nurhaliza, 46, effective from Oct 15, 2025, to Oct 15, 2027, is one of UiTM's initiatives to strengthen the university's entrepreneurship ecosystem.
He said the appointment also represents UiTM's recognition of the Temerloh-born singer's major contributions, not only as a national icon but also as a competitive woman entrepreneur.
"Her success in demonstrating creativity, integrity, and innovation in business while elevating local brands to the international stage has inspired thousands of young entrepreneurs and students across the country," he said in his speech at the Faculty of Business and Management adjunct professor appointment letter presentation ceremony at Bangunan Tuanku Canselori Syed Sirajuddin, UiTM Shah Alam, on Thursday (Nov 6).
Earlier, Siti Nurhaliza received her appointment letter from Shahrin, witnessed by the Faculty of Business and Management Dean Prof Dr Shafinar Ismail.
Shahrin said UiTM is honoured to welcome Siti Nurhaliza as part of its extended family, adding that her appointment not only acknowledges her success in the creative industry and entrepreneurship but also marks a new beginning in collaboration between academia and industry.
"This appointment strengthens UiTM's entrepreneurship ecosystem and provides students with the opportunity to learn directly from someone who has built a business empire grounded in values, honesty and perseverance," he said.
Meanwhile, Siti Nurhaliza expressed her gratitude and appreciation to UiTM for the trust placed in her.
"To me, entrepreneurship is not just about profit, but about values, honesty and social responsibility. I hope to share real business experiences so that students understand that success comes from hard work, determination and sincerity," she said.
Siti Nurhaliza will play a key role in guiding students and academics through the sharing of real-world entrepreneurial experiences, including masterclass sessions, entrepreneurship forums and industry mentorship.
She will also help strengthen strategic ties between UiTM and the creative industry and open up cross-sector collaboration opportunities in the commercialisation of students' ideas and innovations. - Bernama
