South Korean superstar and ITSU VVS product ambassador Park Shin Hye at the launch in 1Utama Shopping Centre.
IT was a glamorous afternoon at 1 Utama Shopping Centre, Petaling Jaya on July 27 as Malaysian wellness brand ITSU unveiled its latest offering: the VVS – a revolutionary “workout sofa” that fuses sleek home design with cutting-edge vertical vibration therapy.
The launch event had no shortage of star power, with South Korean actress, singer and model Park Shin Hye officiating the grand launch at Ground Floor, LUXE.
Fans and shoppers gathered in excited anticipation as Shin Hye – ITSU VVS product ambassador revealed the chic workout sofa — a modern piece designed for those who want to look good, feel good, and live well, all from the comfort of their living room.
Shin Hye graced the launch with her signature on ITSU VVS, followed by a warm welcome from the ITSU chief executive officer Datuk Eric Cheah.
Shin Hye was greeted by Cheah at the event.
“I feel honoured to be the face of ITSU VVS. ITSU is very popular in Malaysia, and I'm glad I finally got to try it out,” she beamed.
When asked about the commercial shoot, she chuckled, “Filming ads usually drains me, but VVS was so comfortable, I felt like I got a power boost instead.”
The event concluded on a high note with a cheerful group photo alongside the ITSU team.
To make the celebration even sweeter, ITSU rolled out an irresistible grand launch deal, giving lucky customers a once-in-a-lifetime chance to bring home the VVS through its ‘RM0 Price’ promotion.
After the unveiling, Shin Hye made a special appearance at IOI City Mall, where she was warmly greeted by Selangor princess Tengku Zatashah Sultan Sharafuddin Idris Shah.
The actress and the Princess had a heartfelt chat as Shin Hye answered a series of fun, hypothetical questions submitted by fans – posed by the Princess herself – a royal touch that elevated the event beyond a typical celebrity meet-and-greet.
From left: Tyson Ng, Tengku Zatashah Sultan Sharafuddin Idris Shah, Park Shin Hye and Safreena Sairee at the launch.
This was followed by a group photo session with IOI City Mall manager Safreena Sairee, and ITSU representative, Tyson Ng.
Designed for the modern urban home, the ITSU VVS – endorsed by the Hong Kong Health Care Federation – is an elegant lifestyle companion.
Clad in silky-smooth, wrinkle-resistant velvet, the VVS is available in four serene shades — Lavender, Misty Jade, Light Rose and Ocean Blue — chosen to complement contemporary interiors while inviting daily use.
At its core lies vertical vibration therapy, a gentle yet effective innovation engineered to mimic the impact of a workout without the wear and tear of rigorous exercise.
With a precise 3.2mm vertical vibration therapy, the VVS delivers fast-paced, up-down propulsion that stimulates muscle contractions — similar to skipping rope, minus the impact.
At lower settings, the vibrations become soothing, offering a massage-like effect that’s both calming and restorative.
1Utama advertising and promotions team Yap Yee Leng (second from left), Bryan Chin (fourth from left), and Chai Ai Ping (fifth from left) together with the ITSU team.
Every detail has been thoughtfully considered: a metal pull ring doubles as a handle to detach the seat for standing workouts or a handy magazine rack, while the 5cm high-density cushion ensures lasting comfort and structure.
In addition to that, the ergonomic 45cm seat height is just right for effortless sitting and standing.
Whether you’re winding down after a long day or sneaking in a quick wellness boost between meetings, the ITSU VVS blends form and function to support your lifestyle with quiet sophistication.
To find out more about the brand new ITSU VVS, head to https://itsu.world/my/product/vvs/
