Cultural celebration showcases performance and progress

The event celebrates shared a pursuit of performance, personal progress and consistency. — Courtesy photo

UNDER Armour Malaysia and MST Golf teamed up to stage the UA Drive Culture Golf Day, a oneday showcase of the brand’s growing commitment to the game.

Designed as a platform to celebrate performance, progress and the shared pursuit of consistency, the event also gave participants the chance to experience Under Armour’s latest golf performance gear in a live tournament setting.

Held on the Valley Course at Glenmarie Golf & Country Club, the event drew more than 100 golfers, including rising actor Adam Ikmal and content creators Anis Athirah, Kenneth Tan and Cloe Lee.

Players competed in pairs under a Stableford 36 format, united by a common theme: enjoying the game while striving for personal improvement.

MST Golf’s marketing manager Sherman Ng said the collaboration reflected both company’s ambition to elevate the local golf experience.

“At MST Golf, we are proud to collaborate with Under Armour Malaysia to deliver an elevated golf experience.

“Through curated activities, prizes and meaningful partnerships, the UA Drive Culture Golf Day 2026 showcased what’s possible when brands come together to serve and grow the golfing community,” she said.

A strong lineup of partners added further depth to the day, including Audi, Blue Tees Golf, Devialet, Garmin, ITSU, LactoDay, Under Armour eyewear by Safilo and TaylorMade.

Their contributions ranged from Audi testdrive sessions and Garmin product trials to an ITSU wellness zone, Devialet sound experiences and LactoDay refreshments – creating a wellrounded blend of performance, wellness and technology.

The top performers across the men’s and ladies’ categories shared RM12,000 worth of various Under Armour gear.

The winners were – men’s champion: Lim Jen Jean 40 points (5 handicap), ladies’ champion: Vee Siow 39 points (5), longest drive contest: Alex Teoh Wei Zhi 280m, and nearest-to-pin contest: Azrul Shah Ismail 65cm.

Special novelty prizes, including longest drive and nearest-to-pin challenges, came with an Audi Ownership Experience, while a series of lucky draws worth more than RM18,000 featured golf equipment, accessories and lifestyle products from partner brands.

All participants received a goodie bag containing Under Armour apparel and partner products, featuring the event’s focus on performance both on and off the course.

The Under Armour Golf Trip collection, Halo Tour line and the brand’s Drive Slide spikeless shoes, showcased during the event, are available at MST Golf retail stores nationwide and online at mstgolf.com.