Commercial Media Advertising Strategist Mark Challinor speaks at the Digital Media Asia Conferences by Wan Infra at Pullman hotel, Kuala Lumpur. .—AZHAR MAHFOF/The Star.
KUALA LUMPUR: Print media has emerged as a valuable avenue for digital detox and in-depth engagement with niche audiences, such as the younger generation, says International Media Advisor of News Media UK Mark Challinor.
“Young people are using print as a detox from their devices and are sitting back and reading a magazine or a newspaper,” he said in a session on “Advertising Trends: What to look out for throughout 2025” during the WAN-IFRA Digital Media Asia 2025 conference yesterday.
