SMG aims to keep youth in the loop


Future focused: Chin speaking at the 2025 Digital Media Asia conference by WAN-IFRA at Pullman Hotel, Kuala Lumpur. — FAIHAN GHANI/The Star

KUALA LUMPUR: Star Media Group (SMG) plans to create a digital ecosystem through a comprehensive talent development programme.

Aimed at strengthening its young audience engagement, the initiative will focus on empowering youths to create the kind of content they want to consume, said The Star’s Deputy Executive Editor Christina Chin.

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