News organisations in Asia Pacific embrace AI innovations

The Star’s senior news editor Razak Ahmad at the 2025 Digital Media Asia Conference by WAN-IFRA at Pullman Hotel, Kuala Lumpur. — FAIHAN GHANI/The Star

KUALA LUMPUR: From creating customised reader personas to developing an AI-aided therapist for readers, news organisations across the Asia Pacific shared their journeys in adopting AI in newsrooms.

Organised by the World Association of News Publishers (WAN-IFRA), the AI Showcase: Best Case Studies from the WAN-IFRA AI Catalyst Programme featured three news organisations presenting their prototypes at the WAN-IFRA Digital Media Asia 2025.