Photo: AZHAR MAHFOF/The Star
KUALA LUMPUR: Advertising is not facing extinction—it is evolving rapidly, say media industry leaders.
Speaking at the “Is Advertising Dead?” plenary session during the Digital Media Awards (DMA) 2025 on Wednesday (April 23), Mark Challinor (pic), international media advisor for News Media UK, emphasised that advertising can still thrive if approached with the right mindset and tools.
