Engaging Generation Z: Strategies for newsrooms to capture shorter attention spans


Photo: AZHAR MAHFOF/The Star.

KUALA LUMPUR: Newsrooms need to recognise that the younger generation has a shorter attention span, says Co-founder of The Daily Australia, Sam Koslowski.

Koslowski, during the WAN-IFRA Digital Media Asia 2025, said that acknowledging the problem is the first step to successfully engaging Generation Z news readership.

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