PHOTO: FAIHAN GHANI/The Star
KUALA LUMPUR: Print media has emerged as a valuable avenue for digital detox and in-depth engagement with niche audiences, such as the younger generation, says International Media Advisor of News Media UK Mark Challinor (pic).
“Young people are using print as a detox from their devices and are sitting back and reading a magazine or a newspaper,” he said in a session on “Advertising Trends: What to look out for throughout 2025” during the WAN-INFRA Digital Media Asia 2025 on Wednesday (April 23).
