KOTA KINABALU: The Sabah Tourism Board (STB) says it was kept busy addressing inquiries about Sabah’s Culture, Adventure and Nature (CAN) Campaign at the recently concluded World Travel Mart (WTM) in London.
The state’s Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai, who is also STB chairman, said the strong interest in Sabah’s experiential tourism offerings reflects the campaign’s growing appeal.
