SINCE the Covid-19 crisis hit and the ensuing pandemic-related restrictions, over 30,000 small and medium enterprises (SMEs) have closed shop, according to the Entrepreneur Development and Cooperatives Ministry.
Tourism, which is the third biggest contributor to Malaysia’s gross domestic product (GDP), suffered RM45bil losses within the first half of 2020.
When businesses are hit, employees are likely to bear the brunt of collateral damage. As of October 2020, the Social Security Organisation (Socso) reported 90,000 job losses – representing a 278% increase from 2019.
So how have we been coping?
The Government has put in place economic stimulus packages to help businesses and individuals cushion the impact.
Companies, as part of the corporate sector, have also come forward to provide aid and support to local businesses, healthcare institutions as well as care for the underprivileged groups in these challenging times – proudly calling upon Malaysians to #supportlocal.
One of such initiatives is the Love Local interactive campaign by Malaysia’s leading retailer and marketer of downstream petroleum products, Petronas Dagangan Bhd (PDB).
Support home-grown products and services
PDB’s Love Local online campaign which encourages Malaysians to buy local products echoes the Government’s call to rally the people to support our own merchandise to stimulate domestic consumption.
Among others, digital efforts such as Petronas brands’ social media, its MyMesra website and on-site point of sale materials (POSM) are also being used to reach out to the public during this campaign period.
“As a homegrown brand, we are proud of our local capabilities and resources. We are pleased to know that our range of products, including our Primax line of fuels, has been a preferred choice amongst Malaysians, ” said Petronas Dagangan Bhd managing director and chief executive officer Azrul Osman Rani.
“This campaign aims to create greater awareness of the many local brands out there, just like Petronas, with quality offerings comparable to those of global brands.
“It also hopes to instill pride among Malaysians in the country's pool of talents and capabilities and empower them to be part of the Malaysian economic recovery journey, ” he said.
The company recently launched its best fuel, the Petronas Primax 97 with Pro-Race, developed proudly by Malaysians for Malaysians, to deliver power and performance.
Additionally, its Kedai Mesra offers an array of local products supplied by over 350 vendors registered with PDB, including its new range of food and beverage (F&B) solutions, Makan@Mesra.
Under PDB’s Love Local campaign, consumers can be assured that every purchase made is invested into the domestic economy as the campaign proudly features only products and services by local brands.
Since the launch in September 2020, the campaign has extended collaboration with over 50 local brands to offer exciting deals including F&B, health and beauty, hotel, as well as tourism offers to lifestyle experiences.
To redeem these offers, customers just need to spend a minimum of RM30 on homegrown fuel brand Petronas Primax and Dynamic Diesel or any Kedai Mesra items nationwide. Thereafter, go to www.lovelocal.com.my, upload the receipt and browse through the nationwide deals.
The platform allows customers to view various deals according to their locality. So, no matter where you may be travelling this long holiday or over the weekend, you will certainly find something enticing.
So start bookmarking your favourite deals at www.lovelocal.com.my and localise your experiences today – from fuelling up with our national oil company to making conscientious efforts to prioritise local goods and services, be it for your dining, travelling or even shopping needs.
As an individual, our purchasing behaviour and decisions have the power to change lives and aid our economic recovery.
Malaysians need your support the most right now and together, we can do so much more.
#LoveLocal #SupportLocal #KitaAdaKita
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