Getting commuters onboard IP literacy campaign

(From left) Sh Arifin, Kamarul Faizal, Yusnieza and Razhuan taking a ride on an LRT train decked out in MyIPO livery, after launching the ‘Promosi MyIPO @ LRT’ campaign. — LEONG WAI YEE/The Star

A GOVERNMENT agency has launched a campaign to improve public awareness about the importance of intellectual property (IP).

The Intellectual Property Corporation of Malaysia (MyIPO) is targeting rail commuters via a series of advertisements.