Telco offers free postal drop-off in ewaste recycling campaign

An ERTH Heroes freelancer sorting out collected ewaste for recycling.

EIGHT months after offering a collection service for its ewaste recycling campaign, Maxis has expanded it to include free postal drop-off service for all consumers in peninsular Malaysia.

This latest option further simplifies ewaste recycling and encourages consumers to adopt eco-friendly habits.

The collection service was initially offered for residential and commercial premises in Klang Valley, Johor Baru and Penang.

The campaign is managed by Maxis’ campaign partner, Electronic Recycling Through Heroes (ERTH), an Environment Department-authorised ewaste collection centre.

Consumers can now opt to mail in their ewaste devices to ERTH at over 1,000 Pos Malaysia outlets.

Maxis chief people and transformation officer Patrick Er said the company was committed to mitigating the harmful impact of ewaste and being a catalyst for positive environmental change.

“The progress we’ve made with ERTH highlights the importance of making ewaste recycling accessible and convenient for all consumers.

“We look forward to working with more partners to expand the campaign’s reach and foster a nationwide habit of responsible ewaste recycling and disposal, contributing to a greener circular economy and a more sustainable future,” he said.

ERTH founder Mohamed Tarek El-Fatatry said that since its inception, ERTH had received recycling requests nationwide, some from outside its collection coverage area and others with fewer than the minimum required items for free pickup.

“Therefore, we have partnered with Pos Malaysia to make ewaste recycling accessible throughout peninsular Malaysia, regardless of coverage and quantity.

“We are glad that the postal drop-off has become instrumental in accelerating our collection volume and we are pleased to extend this additional option to our already successful partnership with Maxis,” he said.

To mail in devices, consumers need to fill out a request form on Maxis’ website and list the items for recycling.

They will then receive a Pos Malaysia label for free shipping.

To date, Maxis’ ewaste recycling campaign with ERTH has collected over 15,000 devices, preventing more than 29 tonnes of ewaste from ending up in landfills.

For details, visit www.maxis.com.my/ewaste/