Developer distributes essentials to poor folk in two communities


(From left) UEM Sunrise Southern Project Leader Tony Hoe Tian Hee, Tok Batin Masyarakat Orang Asal, Kampung Simpang Arang Noree Kasi, UEM Sunrise Southern representative Mohd Reza Haris Ong and UEM Sunrise CSR representative Mohd Zairiey Che Ridzuan at the handover ceremony.

PROPERTY developer UEM Sunrise Bhd continues to give back to the communities surrounding its master developments.

The company distributed essential items to Kampung Orang Asli Simpang Arang in Gelang Patah, Johor and gave cash contributions to Pertubuhan Nur Kasih Bestari Orphanage in Kajang, Selangor in April and May respectively.

Families in Kampung Orang Asli Simpang Arang received care packages that included rice, cooking oil, sugar and flour.

UEM Sunrise remained connected to the communities virtually by sending cash contributions to the orphanage in Kajang and duit raya to the children so they could still experience a meaningful celebration.

“Despite the MCO, our

corporate social responsibility (CSR) programmes fully encapsulate our C.H.I.E.F (Caring, Honest, Involved, Enthusiastic and Fun-loving) values, which are a part of our company’s brand values,” said UEM Sunrise chief executive officer Sufian Abdullah.

The developer has organised four CSR programmes so far this year including a charity drive for welfare organisations affected by the pandemic and Chinese New Year contributions to Persatuan Kebajikan Orang Tua Ceria in Johor.

UEM Sunrise wrapped up last year with 13 CSR programmes — among them, the opening of more BukuHub centres and donating supplies to frontliners in the fight against Covid-19.

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