A SHOPPING centre’s inaugural Hari Raya campaign has raised over RM60, 000 to benefit autistic children from B40 families.KL East Mall, owned by Sime Darby Property Bhd, organised the campaign and is channelling the amount to Yayasan Pendidikan Insani, a not-for-profit foundation that provides affordable care, education and therapy for children with autism from low-income families.
The company’s group managing director, Datuk Azmir Merican said that it had always supported causes that not only benefit the community but bring greater awareness and were educational to the public.
“On top of raising funds for deserving children, the aim of the ‘Indahnya Syawal, Kemeriahan Dirai’ campaign is to help everyone to better understand autism and the challenges faced by such children.
“We have managed to raise awareness and are encouraged by the participation of our tenants and patrons throughout the campaign period, ” he added while thanking everyone who contributed to the cause.
The campaign’s success was also attributed to shoppers who donated a minimum of RM10 to colour a piece of puzzle from a large artwork or contributed a minimum of RM35 to receive an exclusive tote bag, designed by Malaysian fashion designers Izree Kai Haffiz, Mohd Hafizi Radzi and celebrity chef Datuk Redzuawan Ismail who is better known as Chef Wan.
Habib Jewels, which has an outlet at the mall, also contributed proceeds from its sale of limited-edition gold wafers.